SIX BY NICO
Six by Nico reimagines the dining experience with ever-changing six-course tasting menus, each inspired by a different concept—whether it’s a place, memory, or moment in time. Founded by acclaimed chef Nico Simeone, the brand brings together imaginative storytelling and refined cooking across its restaurants in Scotland, England, and Ireland. Each location features its own curated drinks offering to complement the creative menus.
We supported Six by Nico with tailored influencer marketing management, securing strong local creators to promote individual restaurant launches and campaigns. Working closely with their Manchester HQ, we helped deliver a high-ROI influencer strategy that boosted awareness and drove bookings—particularly around their themed Sunday menus. We also captured premium in-restaurant content to support their ongoing social media rollout.
INFLUENCER CAMPAIGN EXAMPLE
We partnered with the Oxford branch to create organic content in collaboration with local influencers, including Oxford University micro-creators. Even without paid promotion, we saw a strong uplift in engagement through purely organic reach.
By using tracked URL links, we were able to closely monitor campaign performance—and the results spoke for themselves. The user-generated content and posts from smaller, highly engaged creators performed exceptionally well. It’s a great reminder that micro-influencers often deliver engagement rates of 4% or higher—surpassing those of larger accounts and driving more meaningful interaction.