Radisson RED Phuket Patong Beach is Thailand’s first RED hotel—bold, social, and unapologetically fun. Located just 200 meters from the beach in the heart of Patong, this 450-room lifestyle resort is designed for a new generation of travellers, blending art, music, and vibrant communal spaces with state-of-the-art wellness and co-working facilities.

We partnered with Radisson RED to support the launch of their flagship Phuket hotel, delivering a full-scale influencer and content strategy that matched the energy and ambition of the brand. With a strong focus on Gen Z and digitally engaged travellers, we curated a Southeast Asia-wide influencer campaign—bringing in top-tier creators to stay, experience, and share their take on RED life.

Alongside this, we planned and executed multiple shoots with influencers and models to create high-impact, scroll-stopping content across key hotel zones—including F&B, the rooftop, the Power Gym, and their in-house radio station. The result was a dynamic, elevated online presence that captured attention and built excitement across social platforms, helping drive bookings, buzz, and brand engagement from day one.