Radisson Red Hotel

Radisson RED Phuket Patong Beach is Thailand’s first RED hotel—bold, social, and unapologetically fun. Located just 200 meters from the beach in the heart of Patong, this 450-room lifestyle resort is designed for a new generation of travellers, blending art, music, and vibrant communal spaces with state-of-the-art wellness and co-working facilities.

We partnered with Radisson RED to support the launch of their flagship Phuket hotel, delivering a full-scale influencer and content strategy that matched the energy and ambition of the brand. With a strong focus on Gen Z and digitally engaged travellers, we curated a Southeast Asia-wide influencer campaign—bringing in top-tier creators to stay, experience, and share their take on RED life.

Alongside this, we planned and executed multiple shoots with influencers and models to create high-impact, scroll-stopping content across key hotel zones—including F&B, the rooftop, the Power Gym, and their in-house radio station. The result was a dynamic, elevated online presence that captured attention and built excitement across social platforms, helping drive bookings, buzz, and brand engagement from day one.

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WG Davies