WATCHES OF IBIZA
Our work
We’ve been managing Watches of Ibiza’s social media presence since May 2023, beginning with a complete rebrand. This included updating the visual identity, redesigning the Instagram layout, and taking full creative control of their social content.
To support this refresh, we planned and executed a content day to produce high-quality imagery for both their social platforms and website.
Ahead of their flagship store opening in Ibiza Old Town in June 2024, we worked closely with the team from April through May 2024 to deliver a seamless launch strategy—from planning to execution.
As part of the launch, we managed a full-capacity event at the 5-star Standard Hotel in the heart of Ibiza. The evening featured DJs, dancers, and live performers—and we captured dynamic content throughout to showcase the brand’s energy and exclusivity.
We also oversaw a four-day content shoot as part of the launch campaign, producing a diverse range of assets to fuel their summer marketing. Selected images from this shoot are featured below.
SOCIAL MEDIA MANAGEMENT
As part of our social media management for the brand, we upgraded the feed plan to align with their new premium brand direction. Our first step is always to optimise the page—refreshing the layout, content pillars, and tone of voice to ensure both our team and the client are aligned.
We elevated the visual aesthetic while also leaning into the brand’s storytelling and experimental edge, helping it stand out in a crowded space. In the lead-up to the June 2024 store launch, we strategically collaborated with concierge and lifestyle brands to drive localised awareness and buzz online.
Following the 4-day content shoot we executed in June, we rolled out a tailored social media strategy that ran in conjunction with the store opening. Since then, we’ve seen significant growth in engagement, follower count, and most importantly—new customers walking through the door and purchasing products directly as a result of our content.
Content day
We worked with the brand to plan and execute a full content refresh in December, ensuring they had updated assets for both social media and their website ahead of their Ibiza store opening.
In addition, we managed a four-day production in Ibiza to capture the full momentum of their new store launch in the heart of the Old Town. Working closely with the team, we created a detailed shoot schedule across key locations, including the prestigious 5-star OKU Hotel, The Standard Hotel for the launch night, in-store content featuring VIP guests, and a luxury yacht day with over 15 models.
The result was a rich, diverse bank of content designed to fuel their social media all summer long—capturing the energy, elegance, and essence of the brand at every touchpoint.
